Rental Car Operations
How Array used performance visibility and coordinated execution to dramatically increase throughput and reduce unit cost.
Across multiple rental car locations, a leading global rental car company faced chronic productivity variance, rework, and rising unit costs—especially in high-pressure, operationally complex environments.
Array partnered with regional and site leadership to instrument real work, align daily performance, and coordinate execution at scale—unlocking step-change productivity gains and sustained expansion.
Productivity increase
Unit cost reduction
~ Rework Rate
Customer + Engagement Overview
Leading, global rental car company runs some of the most operationally intense frontline environments in the Essential Economy—where speed, quality, and coordination directly impact revenue and customer experience.
Customer:
Global Rental Car Company
Industry:
Rental Car & Transportation
Customer Sponsor:
Regional & Site Operations Leadership
Engagement Type:
Performance-aligned workforce delivery
Geography:
Multi-location
SCOPE:
Frontline vehicle operations (cleaning, staging, dispatch)
The Operational Challenge
The customer struggled with inconsistent frontline execution across locations. Productivity varied widely by worker and shift, rework rates were high, and managers lacked visibility into individual and task-level performance. Labor was measured in hours—but outcomes were unpredictable.
As demand increased, these issues compounded—driving higher unit costs and limiting the ability to scale reliably.
Constraints
Wide productivity variance across workers- Limited visibility into task-level output
- High rework rates impacting quality and cost
- Difficulty scaling proven execution models across locations
How Array Solved It
Turning invisible work into measurable performance—and coordinating execution around it.
Array did not replace the workforce or overhaul hiring. Instead, the solution focused on making work visible, aligning daily performance expectations, and coordinating execution across people, shifts, and sites.
This engagement centered on two performance levers: Amplify and Coordinate.
Amplifying Performance Through Visibility
Array instrumented frontline rental operations to measure productivity at the task level—cars per hour, rework rates, and daily throughput per employee. This visibility allowed managers to distinguish high, mid, and low performers and manage performance with evidence instead of intuition.
What Changed
- Individual performance became measurable
- Daily productivity targets were established
- Coaching and incentives aligned to real output
Coordinating Execution at Scale
With performance data in place, Array coordinated staffing, task allocation, and daily execution across shifts and locations. This ensured high performers were deployed effectively and operational bottlenecks were addressed in real time.
What Changed
- Reduced rework and quality issues
- More consistent execution by shift and site
- Proven operating model replicated across locations
Results Delivered
Measured productivity gains that unlocked scale.
Productivity INCREASE:
2.7 → 5.1 cars per hour (~90%+ increase)
UNITS COST REDUCTION:
~40%
REWORK RATE:
Meaningfully reduced (quality improvement)
What This Proves
This engagement shows that frontline productivity is not a labor-supply problem—it is a visibility and coordination problem. By measuring real work and managing execution around it, the customer unlocked dramatic productivity gains without replacing its workforce.
The result was not just lower unit cost—but a scalable operating model that enabled rapid geographic expansion.
Visibility changes behavior
Coordination compounds productivity gains
Proven execution models scale when instrumented
What Would Happen If Your Operations Were This Visible?
Array helps operators turn frontline work into a measurable, coordinated system—so productivity gains are predictable and repeatable.